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Sui Generis, Latin for "of its own kind"
MONTFRD is the construction of distinctive pieces as a reflection of today's environment. Heavily influenced by Music, film, Photography, high end fashion, and underground culture. We aim to create messages and imagery within our pieces that you can draw your own meaning from and have practical uses.
A thought experiment with a mind of its own. MONTFRD embodies simple elegance, minimalist pieces with a spark and premium build. We aim for practicality, intertwined with quiet luxury and relatability. The freedom to “do to much” or not “do to much”. To create moments and elicit emotion within life's creative directors.
You.
Based in the North
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™